Client: We Make Good

Campaign: Soap With Soul

Social Enterprise 'We Make Good' wanted to launch a range of soaps that helped to reframe how we saw inclusivity in Ireland. These soaps were made by people conquering addiction and those living with disabilities. To help challenge biases, I wanted the messaging to be empowering and personal. This meant interviewing those involved and crafting individual stories for each of the soaps which helped to change perceptions, and sell a lot of soaps. I was also involved in the launch of the brand and the social media campaign to promote it.