Client: Coca Cola
Campaign: Melodic Wood
Coca-Cola wanted to create a festival experience that would showcase their commitment to sustainability while also acting as an attraction for festival goers at All Together Now. We had the idea of creating the ‘Melodic Wood’. This was a music experience set in an upcycled forest in which each tree was made from recycled Coke cans that people could create at the festival. For every leaf cut, Coke donated money to plant a native Irish tree, meaning the forest grew as the festival did. The campaign was exactly what Coke wanted to achieve, even winning gold in the best creative and best innovation categories at the APMC awards.