Client: Verve

Campaign: 20 Second Soap

One of the best ways to combat the spread of Covid-19 is to wash your hands. Easy, yet only 20% of people wash their hands for the 20 seconds it takes to get them fully clean. So, we invented the first soap that lasts exactly the length of time it takes to clean hands properly — The 20 Second Soap. We posted these tiny soaps to people across Ireland before developing a series of content that taught people how to make their own, helping to reinforce the importance of clean hands.